Snap said it is launching a new feature on Snapchat on Tuesday, allowing users to share public stories with friends and family who aren't on the app.
The
company, which reported lower-than-expected 178 million daily active
users in the third quarter ended September 30, has been trying to
attract new users and rolling out features, aiming to increase the time
users spend on the app.
Snap's shares were up about 1 percent in premarket trading on Tuesday.
Snapchat
users will be able to press and hold on the tiles in Discover feature
to share Official Stories, Our Stories and Search Stories via a
shareable link, the company said. These links will then open through a
player on Snap's website.
Snapchat, known for its messages that
disappear seconds after they are read, said Our Stories and Search
Stories will be available on the website for 30 days, while Official
Stories will disappear after 24 hours.
The company also added that it is not ruling out monetisation of the stories.
Earlier
this month, Snap said it would partner with Fox Sports to showcase
stories with matchday highlights on the FIFA World Cup soccer tournament
to be hosted in Russia later this year.
The Snapchat app was revamped last November to simplify navigation after complaints that it was difficult to use.
© Thomson Reuters 2018
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